The classic saying, “If you build it, they will come,” unfortunately does not apply to e-commerce sites. Millions of e-commerce sites are accessible on the internet, but unless you’ve directly contacted prospective customers and informed them of your site, they probably won’t ever know it exists. Therefore, e-commerce sites need well-developed marketing plans and carefully targeted investments that are aimed at increasing site traffic. A strong search engine optimisation (SEO) strategy to attract customers to your site is also a necessity. In this final part of our three-part series, we explore the common mistakes that new e-commerce sites make in creating and implementing their promotion and marketing plans.Mistake #1: Inadequate Planning
How will customers know that your site exists? How will they know when it is functional? And unless you offer something truly unique, why will customers opt to visit your site versus that of your competitors? If your business does not have a plan in place to answer these questions, then your site may never have a chance at success.All e-commerce sites should have a plan for attracting website visitors, whether that includes advertising, direct mail, promotions or marketing through industry associations. Identify complementary sites on which your companies advertisements would generate interest in your products. Evaluate whether a banner-ad, product placement, or pop-up ad would be most effective. Also, locate industry association sites where you can post press releases, make announcements, or place links to drive customers to your site. Also, consider conducting a promotion within your first few months of business that rewards buyers with a future discount if they refer friends and family members to your site.Mistake #2: Little Focus on Market Targeting
Unless you have the capital to become the next Amazon.com, focus your time and energy on a particular market niche or segment. Your entire marketing plan, site design and investment should be directed toward this target audience. The product mix that your site offers should reflect the tastes and desires of this audience, and your promotional messaging and site design should be based created for this audience.Without a specific target, your e-commerce site will be vague, unfocused, and ultimately unsuccessful.Mistake #3: Low Marketing Investment
Without a doubt, the upfront investment needed to create and operate an e-commerce site is less than that needed to open a brick-and-mortar store. But don’t underestimate the initial investment required to develop a successful online business.Most e-commerce sites allocate the majority of their funds to the technical side of the business and ignore other aspects of their company, like marketing and staffing. As we discussed in part two, it is critical to have an adequately sized customer service staff to respond to customer inquiries and orders. It is just as important to allocate funds to marketing, enhance link building, implement a thorough advertising plan and budget, and ensure that customers are driven to your site.Mistake #4: Poor Search Engine Optimisation (SEO) Strategy
Many new e-commerce sites decide that an SEO strategy isn’t important, or think that they can put it off for a while. However, a well-developed SEO strategy should be a large focus of your business plan. Failure to implement an SEO strategy means that customers will not find your site, will not browse your products, and will not purchase what you are selling.Identify keywords that potential customers will search for when trying to find your product. Research and study the keywords and phrases that your target market is using to search for your items, and integrate them throughout your site. Do not assume that the words you use to describe your products are the same words that your potential customers are using. Your SEO strategy should be developed early on in the site-planning process, so that keywords can be incorporated accordingly into your website content.In this three-part series, we have explored the common mistakes that e-commerce sites make, from poor planning to confusing navigation and inadequate order fulfilment. The internet gives customers millions of options for online shopping, but common mistakes such as these ultimately determine where customers spend their dollars and which online business will succeed. Develop a strong business plan, follow this guide, and you’ll be on your way to running a successful e-commerce site.
Common Mistakes in E-Commerce – Part 3 of 3 – Promotion & Marketing
What We Have Here Is A Failure To Communicate
The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.
It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.
One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.
The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.
Care Products For Skin Care – Tips on Searching Should Start With Skin Care Natural Products
Contrary to what most people think, aging skin is a problem that can be easily taken care of if you use the right anti aging treatment products. The only thing you should be aware of is finding the best products can be a little tricky if you do not have a basic idea of what is good and what is bad for your skin. So, let us take a look at (skin) care care product and how you can choose these products for your skin.In order to find out the best products aging reversal, you should first find out which is the best anti aging skin treatment available today. Actually, finding that is not as hard as you think it is. Just go by the basic thumb rule when it comes to skin care – anything natural is only good for your skin. So, natural skin care, or organic skin care as it is popularly called, is obviously better than artificial skin care. Let us see why it is so.There are two important things you should consider when you are looking for the best anti aging skin treatment. First, it should be really effective. Second, it should be very safe. Going by these two conditions, one can safely assume that organic skin care is indeed the best way to take care of your skin.Artificial cosmetic products are full of chemicals that are bad for your health. And when I say ‘bad for your health’, I don’t just mean skin rashes or allergic reactions, but serious health problems in your internal organs. If you find chemicals like alcohols, phenol carbolic acid, parabens, triclosans, liquid paraffin, and artificial fragrance in a skin care product, do not buy it. These chemicals are commonly found in artificial cosmetic products and they can cause serious health problems like allergic reactions, anemia, depression, renal failure, stroke, and cancer. This is the reason why organic skin care is considered the best anti aging skin treatment.Organic skin care products do not contain any of these harmful chemicals. They are full of natural ingredients which are very safe to use. No matter what your skin type is, you can use organic skin creams as there are no health risks associated with using them. This is why they are considered the best anti aging skin care treatment products.Recently, a lot of skin care experts have been talking about some organic ingredients which are considered the best at treating skin care problems today. They include seaweed extract, manuka honey, CynergyTK, and special forms of CoQ10. All these ingredients are very rare and extremely effective. They can reverse the aging process, repair your damaged skin, get rid of all the skin problems, and improve your skin condition tremendously. Most importantly, they are completely safe to use. So, if you are looking for the best anti aging skin care treatment products, look for the ones with these ingredients.Now you know two important things about skin care – which is the best anti aging skin treatment and how to find the best anti aging skin care products. All you need to do now is get yourself a bunch of good organic skin creams, cleansers, and night creams and use them regularly. You will be surprised to see the results.