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I write this with one eye on 2015 and 2016; and the other focused on how to make money investing in stocks. And I remind myself that there are two market concepts that must be understood and considered in order to make money investing in stocks in any market.Nobody can always make money investing in stocks (also called equities), but those who outperform year after year do so by applying two basic concepts. Here we will use 2015 and 2016 as an example because they promise to be challenging years. We’re not talking about finding tomorrow’s glamour stocks or short-term trading here. We’re talking about two important and basic market concepts that many investors either are not aware of, or that they overlook at their own expense.Concept #1 refers to the cyclical nature of markets. Prices will always fluctuate, but there are reoccurring and identifiable price trends that can either make you or break you. A trend of rising prices is called a “bull market”, and just about anybody can make money investing in stocks in these “good” markets. The good news is that they often last for several years. The bad news is that they are always followed (sooner or later) by a trend of falling prices which is called a “bear market’, or simply a “bad” market for most investors.The good news is that bear markets (like the last two) sometimes last for less than two years. The bad news is that they can be swift and brutal – creating losses of 50% or more for investors (like in the last two bear markets). The other bad news is that very few investors ever make money investing in stocks in a bear market. More bad news: if you lose half your money in a bad market, you then need to double your money in the next good market in order to simply break even.As I look forward to 2015 and 2016, I also look back to the years 2000 and 2007. Both years were the beginning of bear markets that followed good markets. Both created 50% losses in less than two years and wiped out most of the profits investors earned in the preceding good markets. As of 2015, the current bull market that started in early 2009 is almost six years old. The stock market has again hit all-time highs. The challenge now is how to make money investing in stocks in 2015 and beyond if a new bear market hits in 2015 or 2016.As we move on to concept #2, note that we are not talking about how to avoid losses in a bear market, but how to actually make money investing in stocks. You can always avoid losses by getting out while you are ahead, or you can reduce losses by cutting your asset allocation to stocks.While just about everyone knows that you can make money investing in stocks when you buy them and equities prices rise… most folks do not know that you can also bet that prices will fall and make money if they do. This is called taking a “short” position. It’s legal, and has been going on for many years. During the Great Depression some people in the know got filthy rich “going short”; and during the financial crisis of 2007- 2008 you could have made big bucks betting against the market as well.This is concept #2 and is the flip side of how markets work. The good news is that it will be easier than ever to make this bet in 2015 and 2016. The bad news is that it’s not for everyone, because you can take significant losses if you go here and prices move UP, against you. Actually, I’ve known people who are repulsed by the concept and some who even think that it’s un-American and should be illegal. That having been said, it’s a fact of life and part of the free-market system we live in.It’s never easy to make money investing in stocks by going “short” because the market trend over the long term has been up. On the other hand, when the market goes south you won’t make money investing in stocks any other way. You’ll lose it along with about 98% of investors. The easiest way to short the market these days is to simply buy stocks called INVERSE EXCHANGE TRADED FUNDS (ETFs). Popular examples (stock symbols) include DXD, SDS, and QID. In order, these allow you to short the three major indexes: the Dow, the S&P 500, and the NASDAQ.These (and other) inverse ETFs are designed to go UP in price when the market indexes go DOWN. In fact, if the index goes down 1% they are designed to go up 2%. If you want to try to make money investing in stocks in a bad market, inverse ETFs are the simplest way to do it. They can be easily bought and sold through a discount broker for about $10 per trade.Above all else, keep the concept of bull and bear markets in mind in your endeavor to make money investing in stocks in 2015, 2016 and well beyond. While a rising tide lifts all boats, a falling tide can leave them dead in the water. If you are adventuresome and can handle the risk, you now know how to make money investing in stocks when the tide goes out.

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?

Some big, unfounded rumors are circulating about nutritional supplements.And they’re circulating under the guise of science and experience. But instead of helping you make wiser choices for your health, they do the opposite. They make it harder.Because these false tales ignore volumes of research and several thousands of years of human healing practices using food, herbs and minerals.What fallacies am I talking about?A December 2013 editorial published in The Annals Of Internal Medicine, titled “Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements” concluded:”We believe that the case is closed- supplementing the diet of well-nourished adults with (most) mineral or vitamin supplements has no clear benefit and might even be harmful. These vitamins should not be used for chronic disease prevention. Enough is enough.”[1]Now here’s the thing… I agree we need to pay attention to results of the studies the authors referred to when they came to this conclusion. This editorial refers to several recent studies. Each of these studies underscores some important reasons why nutritional supplements don’t work in specific situations.But other than that, they’re dead wrong.Because if anything these studies only highlight the mistakes people and doctors make when it comes to using supplements. Simply put, when people choose poor quality supplements and use the wrong supplement for the wrong reasons, supplements don’t do much good.In contrast, as hundreds of people who have consulted with me as a doctor have discovered, when you choose the right, high quality supplement for the right health concern, you’ll see the benefits.The key is to make knowledgeable choices.A single article is too limited to cover 40 plus years of knowledge I draw from in recommending supplements to my patients. But I can offer some basic guidelines that will help you make better choices when you use supplements.Here’s what you need to look out for in order to ensure the nutritional supplements you use work.Get The Right Dose Of NutritionThree of the studies the editorial team used to make their case showed multivitamins did little to change the risk of brain problems, cardiovascular issues after a heart attack or overall health risks for older people.I wasn’t surprised by this.In trying to cover the whole spectrum of nutrition without overdoing it in any one area, multivitamins usually only offer a small percentage of the nutrients you need to take care of a specific health concern. And often enough they include nutrients you don’t even need depending on how you eat.For example, most multivitamins contain 400 IU or less of vitamin D. While this is the official recommended daily allowance for vitamin D, most holistic doctors would consider this a drop in the bucket when it comes to raising your blood vitamin D levels.I have my patients get blood tests to assess vitamin D levels and then recommend supplements accordingly. Often enough, I recommend at least 1000 IU – sometimes as much as 5000 IU – to get them to healthy vitamin D levels in the blood.Multivitamins provide a baseline for nutrition. Not strategic intervention that can really make a difference.And this brings me to the next issue…Choose The Best Nutritional Supplements For Your Specific NeedsJust because vitamin A supplementation worked for your neighbor, doesn’t mean it will work for you.Perhaps you eat lots of winter squash and chlorella, rich in this vitamin. You don’t need a supplement.Not everyone needs the same amount of supplementation.Supplementation works best when it’s tailored to your individual health concerns, eating habits, lifestyle and genetic makeup. When adding supplements to your diet, start with you – with what you’re struggling with and what you know are your weak points.This is why studies involving people without any nutritional deficiencies to assess the effectiveness of supplements may have had less significant results.It’s also why multivitamins have limited effectiveness. The higher quality ones may give you a nice nutritional base. But they do little to offer you the strategic nutrition that thousands of studies have shown can make a difference with specific health concerns.But it doesn’t matter what dose of supplement you choose, if you don’t pay attention to this next issue, you won’t get what you need…Choose Natural SupplementsSynthetic versions of vitamins can not only be less effective, they can be dangerous. As the Annals of Internal Medicine editorial team correctly pointed out, some research has shown that vitamin A supplementation can in fact increase your risk of lung cancer.However, if you get the precursor for vitamin A that’s found in chlorella and other whole foods – beta carotene – you don’t have to worry. Unlike with vitamin A, your body only converts the beta-carotene it needs and gets rid of the rest.Natural substances are hard to mimic in a chemistry lab. We may do a pretty good job, but several different vitamin studies have shown that synthetic forms of vitamins – like the ones used in several vitamin A and E studies – can disrupt the way your body uses nutrition.But even if you go natural, you still need to pay keen attention to the next criterion…Make Quality A PriorityListen, do you think some wilted spinach that’s been sitting in your fridge for 2 weeks will give you the same nourishment as that spinach picked from your garden minutes ago? Of course not!So why would you assume all supplement ingredients are of the same quality?Sure they may be natural ingredients. But natural doesn’t necessarily mean quality.Plenty of manufacturers scoot by with ingredients your body can’t use – or contain little concentration of the active compounds you’re seeking. Multivitamins are particularly notorious in this area. If you pick one up at random from the local pharmacy, I can just about guarantee that many of the nutrients in the multivitamin you selected will be hard for your body to use and offer limited benefits.For example, calcium carbonate – found in many multivitamins as well as calcium supplements – is much harder for your body to breakdown and absorb than calcium citrate.[2]When it comes to botanical supplements, their quality depends heavily on how they were sourced and processed. For example, if eleuthero root is harvested in the winter months, when much of the plant’s energy is stored in its roots, you’ll get a much higher concentration of active ingredients, eleutherosides. However, not every eleuthero producer takes care to harvest at this time, leading to a range of potency when it comes to eleuthero supplements on the market.However, as good as a high quality extract or isolated ingredient is, rarely can they compete with the best form of supplementation.The Best Nutritional Supplements Are Made With Whole FoodsWhile we’ve discovered some applications for isolated vitamins and plant compounds… and while I sometimes suggest my patients use certain extracts or isolated vitamins… when it comes down to it, nothing beats the complex chemistry of food for giving your body the best nutrition.Nutrients found in food work together to nourish you in incredibly complex ways. It’s like a symphony with hundreds of players. And often enough, when we try to isolate nutrients, we miss out on powerful health benefits.For example, when it comes to the supplement, eleuthero, scientists have found that some of the isolated compounds, eleutherosides, seem to increase immune health. But they also found that none of the isolated eleutherosides worked as well for strengthening your immune health as taking whole eleuthero.[3]3 Tips For Finding Nutritional Supplements That WorkAs a doctor who’s witnessed hundreds of people recovering excellent health thanks to the use of nutritional supplements, I know this widely publicized editorial from the Annals of Internal Medicine has the potential to cause tremendous damage. By referring to a few non-representative and poorly designed studies to condemn nutritional supplements as a whole, the authors have robbed people of health options that can make all the difference.But I also understand the need, highlighted by the studies referred to in the editorial, for better understanding of how to choose and use supplements more effectively.Here are a few suggestions:

Do your research. Go beyond the headlines and ask questions. Get information that addresses all the questions I raised in this post. Learn more about the health concern you have, the nutrient you’re considering using and the company that produces supplements that provide this nutrition.

When in doubt, consult with a professional like a holistic doctor. As part of our professional work, we keep up with the research. In addition, we have our years of practice to draw on in seeing how supplements work on a case by case basis. A holistic doctor can help you determine the quality of a supplement. And they can help you decide if it’s the right one for your needs.

Consider using supplements that have already gone through rigorous quality assessments. For example, supplement distribution companies like Emerson Ecologics set high standards for the supplements they carry in order to help practitioners like me make good choices more easily. While you will need an official practitioner recommendation for purchasing from them, you will know that the supplements they carry are well vetted.
Become The Expert: Know The Best Supplements For YouThe most important thing you can do to use supplements effectively is to know yourself. Get to know your body and note how supplements work for you.And keep this in mind: Studies are important. But they also only capture a snapshot of the reality. Your unique biochemistry may not fit into this.Because of this, you can know better than any doctor or researcher what supplement works for you. When it comes down to it, no one else can do as good a job as you in making the final decision about which are the best nutritional supplements for you.While professionals like me can help you with guidance and advice, you need to be the expert when it comes to your health.Sources:[1] Eliseo Guallar, MD et al. Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements. Ann Intern Med. 2013;159(12):850-851-851[2] Dietary Supplement Fact Sheet: Calcium. Office Of Dietary Supplements.[3] Steinmann GG et al. Immunopharmacological in vitro effects of Eleutherococcus senticosus extracts. Arzneimittelforschung. 2001 Jan;51(1):76-83.